Friday, May 27, 2011

"From Seed to Seed" feature in FOCOWOJO

We have been feeling the love since the FOCOWOJO Mother Earth issue came out with the "From Seed to Seed" feature on us! Thanks to all who have passed on that they "saw us in that magazine" since it hit the stands in mid April. We appreciate it! 





New on the scene,  FOCOWOJO, short for Forsyth County Women's Journal, focused their April/May issue on the environment, buying in to local food, and sustainable building with a focus on how we can find all that we are looking for right here in our county. The publisher Jenille Hess and Editorial Manager Lechelle Vernon-Yates really did their due diligence in finding the info and stories for our Forsyth "farm to fork" scene, particularly in spotlighting "suprema" women farmers Laura Frazier of Rail Fence Farm and Natalie Sevin of Sugar Creek Farm. And special thanks to the photographer Hooman Bahrani for sending the above photos and more from the shoot.

The issue will be on newsstands at your neighborhood grocery store for a few more days but also online via their Facebook page

Friday, May 13, 2011

Back at the Cobblestone Farmers Market

Starting this Tuesday, beta verde will be at the Cobblestone Farmers Market (formerly known as the Krankies Farmers Market) on Tuesdays from 10am-1pm. We will be there every OTHER week and hope to keep you guessing with new products as the season unfolds.


Starting this Tuesday, we are there every other week but for efficiency's sake, here is a list of the dates: May 17th, May 31st, June 14th, June 28th, July 12th, July 26th, August 9th, August 23rd, September 6th, September 20th, October 4th, October 18th... This is also available on our "Products and Events" page.


We are looking forward to seeing you at the market and joining our fellow market vendors for another great season! 


Right now, we are knee deep in strawberries so expect Strawberry Intensified with balsamic and Strawberry Intensified with lemon balm this week and while our supply holds. We are distinguishing our jams not only by ingredients and herbs but by farm. We feel so fortunate to be collaborating with The Children's Home and Rail Fence Farm, along with using beta verde's own strawberries. All are incredible, fresh as can be, pesticide-free and bursting with flavor. Woohoo!







Wednesday, March 23, 2011

An Evening with the Greenhorns, April 13th at SECCA

Beta Verde is excited to partner with SECCA, Krankies Coffee, Elsewhere Collaborative, Bouwerie and Dogtown Pizza with "An Evening with the Greenhorns". 


The event is focused around the screening of "The Greenhorns", a documentary film on the current young farmer movement (including North Carolina farmers!) and will include a locally-focused cocktail hour and hand-made, delicious pizza pies. There will also be a recycled material mobile bee apiary created for the event with final touches to be made on site by participants.



A collaborative initiative, The Greenhorns’ mission is to recruit, promote and support the new generation of young farmers in this ample and able 21st century America. The film follows The Greenhorns as they travel across the nation to encourage the critical meeting of minds, bodies, and land by helping young and aspiring farmers to navigate career paths, 
build skills, and connect with each other. 

An Evening with The Greenhorns
Wednesday, April 13////5:00 pm

SECCA Grounds and Auditorium
$8/members
$10/non-members

Visit www.secca.org to purchase tickets

Admission includes access to all activities and supper. A cash bar is available.

5pm - Cocktail Hour and Seed Circus
Join Elsewhere Collaborative and their traveling menagerie as we construct an interactive and immersive dining area and space to enjoy regional cocktails. Check out the Seed Circus with the Greenhorns as you swap your favorite seeds and learn more about sustainable agriculture.

6- 7:30pm - Supper
The folks from Dogtown Pizza are serving up hand-made pies out of their mobile oven along with slow cooked beans and green salad by Bouwerie.

8pm - Film screening followed by a Q&A with director Severine von Tscharner Fleming

Monday, February 14, 2011

Good Meat: The Complete Guide to Sourcing and Cooking Sustainable Meat



Krasner at Beta Verde

In early December, Deborah Krasner breezed into our kitchen and our lives as effortlessly as swishing olive oil into a marinade. A James Beard award-winning cookbook author, Krasner came to North Carolina in early December to promote her latest book, GOOD MEAT: The Complete Guide to Sourcing and Cooking Sustainable Meat. Hot off the press, GOOD MEAT is a 2010 top ten cookbook and unbeatable in its description of all the diverse offerings typically forgotten in livestock animals!

Deborah Krasner and Chef Mark Elliott


Within hours of arriving from Vermont, Krasner cooked up a few dishes from GOOD MEAT for friends of Beta Verde. As we ate, she spoke passionately about how this book concept had found her, about purchasing the whole animal and learning how to use ALL of it, and her stocked freezer of her own sheep and chickens waiting for her on her return. Krasner shares her experience and knowledge with abandon, generously heaping her message on any and all. Krasner’s book is written for the home cook and her research confirms the benefits of grass-fed meat and sustainable practice for both health and environment. The photos are to drool for...

Signing a book for SEEDS founder, Brenda Brodie

Now, back to the whirl wind tour! Beta Verde, occasional booking agent, enjoyed working with Random House and Slow Food USA to book GOOD MEAT events in the area. In short order, Krasner was booked at Whole Foods In Winston-Salem, Fly Leaf Books in Chapel Hill, NYTimes fave Parker and Otis in Durham, and Elliott's in Pinehurst. Krasner was also a featured speaker at the Carolina Farm Stewardship Sustainable Agriculture Conference in Winston-Salem. Side note... CFSA puts on an unbeatable conference each year with its range of speakers, workshops and incredible food, all sourced from regional farms-many attending the conference. Amongst 50 other local providers throughout the conference, BV's jams could be found on the breakfast bar.
At Stauber Farm during the CFSA Conference

Shout outs to Whole Foods in Winston-Salem for hosting a sell-out book signing, complete with samples from the cookbook and Elliott's in Pinehurst for Mark Elliott's nimble demo and delish treats.

No doubt... we look forward to the return of our new friend, Deborah Krasner!